A logo to promote Polish participation in the Shanghai EXPO 2010

The Polish Information and Foreign Investment Agency chose by open competition a project for the Polish logo which is to present the country at the Shanghai EXPO 2010. The Lowe Activation Agency is the author of the winning logo project and of the whole visual structure for the Polish participation in the event.

12 projects took part in the contest. All of them were consulted with two experts of Chinese origin, currently academic teachers at the Warsaw University, who assessed the projects in terms of the design’s clarity and intelligibility to the Chinese viewer. From among other criteria that were taken into account in the process of the logo selection artistic value, the clarity of the project’s message and the overall integrity with the Polish pavilion project played a vital role.

The winning logo has got a simple form. The shape immediately brings to mind a high-rise edifice, a building that alludes to modernity and a robust growth. At the same time, however, the eye-catching traditional cut-out pattern of the design constitutes a fairly direct reference to the values of past traditions. What is worth emphasising is the fact that the logo does maintain and even stresses the aesthetic integrity with the project of the Polish pavilion for EXPO 2010. Read more